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Users will soon have a new feature that allows them to lessen the volume of AI-created content appearing in their streams. This move comes as the platform revealed that it presently contains over 1 bn content made with AI.

Testing and Rollout

The update is being tested over the next few weeks before a global launch. This development aligns with a surge in AI content, spurred by recent AI video creators.

AI Proliferation Online

It has been noted that nearly one in 10 of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is often illogical or surreal.

Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the ability to increase or decrease of that, based on their own likes,” commented a spokesperson.

AI on the Platform

The platform shared that there are presently 1.3bn videos on its app identified as artificially created. Overall, over 100 million pieces of content are submitted to the app daily, making AI-generated material a limited part of its complete catalog.

User Control Features

Viewers will be in a position to decrease or raise the level of artificial media they view by opening the topic control setting in the platform and selecting “AI-generated content”. Additional categories that currently be modified under the tool cover current affairs, fashion, aesthetics, and movement.

AI Disclosure Rules

Its rules oblige content makers to tag lifelike artificially created content, and it forbids dangerous fake videos of celebrities or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.

Furthermore, the platform will from now on apply an artificially created watermark to content produced via its own AI tools, or identified by an cross-platform project for identifying artificial media. This step is aimed to help prevent users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

The company is also launching a $2 million educational fund for experts and institutions to develop informative material about responsible artificial intelligence. This program will assist non-profit groups focused on teaching coding and technology.

Platform Protection

TikTok has justified its safety measures, amid debate over plans to cut jobs for hundreds of review team members in Britain. The company is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A company official explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content ahead of it is viewed by people. The platform reported a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to the use of its AI tools.

It is vital to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”